Our Story
Not Just a brand. A Community.
Our Mission
Unrecognizable Fit is a Women's Activewear Brand that inspires women to love themselves in all stages of their fitness journey!
We sell comfortable and stylish clothing to help women build confidence in the gym. We also offer community support and motivation to our customers because we know how challenging it can be to find ones confidence again.
The Idea
The inspiration and idea for Unrecognizable Fit happened in 2021.
"After experiencing weight gain during the Covid-19 lockdown, I wanted to change the way I lived. From this weight gain I felt more depressed and not as energetic as I used to be. I wanted to gain my confidence back so I took action."
"I took control over my mental and physical health again. I started treating myself with the respect that I deserved and in turn I lost 30 pounds!"
2021 - 2022
"During this time I had the idea to start a Women's Activewear brand. I didn't just want to sell clothes to women but I also wanted to uplift them. "
"Sometimes it takes only one person to encourage you to get that motivation going again. I have struggled with weight most of my life and I did not want that to define me. I want women to know that its okay to love yourself in every stage of your life that you are in."
"Love yourself no matter what because you are worth it."
The Name
"The business name, Unrecognizable is exactly that. I want each and everyone of my customers to feel Unrecognizable when they are wearing the brand. Also to feel Unrecognizable mentally because they have a new positive view of who they are."
The Community
The Unrecognizable Fit community is here to uplift and encourage you on your fitness and mental health journey. This is a safe space for women to post progress photos and communicate their ups and downs. Here you are able to find inspiration and help inspire other women who are on a similar journey as yourself!
“You just don't know how powerful you are and the contributions you bring to the world. Take a look back at your accomplishments and truly see how Unrecognizable you are."
Welcome!
Thank you for supporting our small business and we hope to make a huge, inspiring impact on your day!